Author - Joel

High-level search marketing: How to keep your momentum from the holiday season going

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months of the new year. Here’s how you can keep up your push in marketing efforts in 2018. Start email marketing campaigns early and target right If you played smart during [...]

How to make sure your social media marketing is on track for 2018

A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that we’re still using every social platform effectively. If your social media marketing didn’t go as planned in 2017, this is the perfect opportunity to analyse what went wrong. If [...]

CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant. On Tuesday, the first day of CES 2018, Google published a post to its official blog announcing partnerships with more than a [...]

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens. Google announces its interest in improving user experience and making search results more useful by making its index mobile-first. According to the Google Webmasters Blog:  To make our results more useful, we’ve [...]

Preparing your SEO strategy for the year ahead: 5 key checks

The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking to 2018 with a renewed vigor for your SEO strategy. Strategies will vary depending on a number of factors including the complexity of the campaign, the length that your team has [...]

6 AdWords metrics you should optimize for better ROI

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. This is often easier said than done, however, because running such a campaign can be a time-consuming and expensive process. But there is a way to achieve this despite a limited budget and resources, and it involves focusing on the right metrics instead of all of them, and making the right tweaks to optimize AdWords campaigns. Wondering how you [...]

Which is the best search engine for finding images?

Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point. (And if you optimize it properly, it can also be beneficial to your SEO). To do that, you of course need [...]

How to get mobile SEO for voice search right

Voice search and mobile usage are both on the rise and look set to shape the SEO industry for some time to come. Nonetheless, 62% of marketers have no specific plans for voice search in 2018. How can marketers take action today to tap into two of the most important trends in the industry? As mobile usage continues to grow, more and more users are comfortable with speaking to their devices rather than typing their queries. Of equal importance are the advances in [...]

Artificial intelligence and machine learning: What are the opportunities for search marketers?

Did you know that by 2020 the digital universe will consist of 44 zettabytes of data (source: IDC), but that the human brain can only process the equivalent of 1 million gigabytes of memory? The explosion of big data has meant that humans simply have too much data to understand and handle daily. For search, content and digital marketers to make the most out the valuable insights that data can provide, it is essential to utilize artificial intelligence (AI) applications, machine learning algorithms [...]

Best of 2017: Our top 5 search industry articles

As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC. To wrap up the week, we’re taking a look at our top five most-read articles about [...]