Author - Joel

5 essential aspects of technical SEO you cannot neglect

Eighty-eight percent of B2B marketers now report using content marketing in their promotional strategies, according to the Content Marketing Institute. Developing content and using SEO to drive rankings and traffic has become a fundamental part of digital strategies, not just for the thought leaders of the industry, but it has become standard across the spectrum. Thanks in large part to this massive development of online content, there are now more than one billion websites available online. This tremendous growth has resulted in [...]

Google Posts: Growing under the radar

Google Plus has risen from the dead! No we’re only joking, that’s highly unlikely. Google have now rolled out their Posts function for all small businesses with a Google My Business account. No idea what Posts are? You’d be forgiven for being confused, managing your business information on Google calls for some deciphering of the difference between Google My Business and Google+, which can lead to some serious head scratching. Hence why we are taking the time to explore what Google Posts [...]

How to effectively combine online and offline lead generation

We have two primary forms of leads: online and offline. This article talks about how to combine online and offline marketing for more efficient lead generation. In today’s world we are mostly narrowing in to online leads, thanks to the Internet essentially opening up the entire world for us to peruse. But offline leads should still be a factor we consider moving forward. Looking at the two it is easy to see that online leads are going to be the more important [...]

The 2-step guide to driving sales with Pinterest

There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of recommended targeting types within Pinterest to help fill the top of the funnel and essentially build up your audience. From there, once your audience is built out, we’ll run through how to actually capitalize on these new users to drive [...]

Semantic Search: What it Means for SEO in 2017

The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one. Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased significantly. Search engine results pages today look markedly different to their earlier iterations and, with improvements in local search, voice recognition, and machine learning, they will [...]

Five important updates to Google semantic search you might have missed

What is semantic search? Broadly speaking, it’s a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something. Applied to search, “semantics” essentially relates to the study of words and their logic. Semantic search seeks to improve search accuracy by understanding a searcher’s [...]

PPC 102: Seven tips to improve your paid search campaigns

Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This is the sequel to that course, PPC 102, with seven more tips to help you improve on what you’re already doing. You don’t have to be [...]

7 subtle on-site issues no SEO should miss

Your on-site SEO could be broken without you realizing it. We all know some of the basics. Content is king. Users come first. Avoid thin content, keyword stuffing, above-the-fold advertising, etc. But not all on-site SEO issues are so obvious. Here are seven on-site issues that are very easy to miss. 1. Excessive listing (Not, not this kind) You are currently reading a “list post.” List posts grab attention. Survey research by Conductor suggests that headlines with list numbers are preferred over others. Likewise, CoSchedule [...]

AdWords Editor 12: Everything you need to know

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to know about AdWords Editor 12 and also delved into what this update tells us about Google’s current and future strategy. What is AdWords Editor? AdWords editor is a [...]

Here’s how RankBrain does (and doesn’t) impact SEO

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs. HTTPS and mobile first seem to be cooling as topics, so attention is turning to RankBrain. The reality of this however is that artificial intelligence optimization is seemingly a paradoxical notion. If we imagine that Google is a child, when the child goes to school and reads a book, we want the child [...]