Author - Joel

How to find the perfect domain strategy for international SEO

As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy. What domain you use when targeting local markets can impact how your site performs. There are a [...]

Inside Google’s new Search Console: What’s new, what’s the same, and what’s still to come?

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Google has been testing the new Search Console for some months now, with a select number of users given early access to the beta. We’ve had sneak peeks at the slick, clean interface, and heard about some of the notable additions, such as the much-vaunted 16 months of historical search data now available to SEOs. The new Search Console is still in beta, [...]

A beginner’s guide to using negative keywords in PPC

Let’s set the scene. You’ve signed up to Google Adwords, entered your payment details, maybe even created a few ads and got to grips with the different types of matches for keywords. You may even have gone ahead and sent your ads live. Easy enough. But you are fully aware that it doesn’t end there. PPC can be an expensive hobby and you’re determined that your PPC campaign will become a valuable marketing channel rather than a resented, money-burning pastime. In order [...]

How to get started with Facebook advertising: A step-by-step guide

Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options. Facebook has seriously invested in presenting a large number of options for marketers and business owners who want to promote their content to reach the right audience. It’s a highly effective tool for reaching out to audiences, as long as [...]

How creating relevant experiences can boost your clicks on local search ads

We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am from their desktop at work, versus “running shoes” at 6pm on their iPhone two miles away from a store. We as marketers needs to consider these expectations and deliver [...]

Who were the “winners” and “losers” of organic search in 2017?

Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as organic search ranking, but aims to give an overview of how often a website shows up in search results, based on “search volume and the position [...]

[Report] Why should marketers care about transparency in paid media?

Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts. Just two months later, the issue of transparency and brand safety in programmatic advertising came to a prominent head, when a number of [...]

The mobile marketing checklist you need for 2018

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone, and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing. An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. It is definitely one of a few crucial areas, along with [...]

How to get started with local SEO

Local SEO proved to be one of the biggest trends throughout 2016 and 2017, and is expected to continue doing so throughout 2018. Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys. Google suggests that 80% users conduct online searches for local businesses, while 50% of users who do a local search on mobile for a [...]

Three tips for a content marketing plan that makes your customers the central focus

In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle for any brand. It is probably the most important element to their overall promotional strategy and the greatest tool at their disposal. It can also be the most fickle, as it relies heavily on keeping and maintaining the interest of the ones consuming it. You need to focus on [...]