Pay Per Click (PPC) For Small Businesses

Get 2018 started with an updated multi-channel digital marketing strategy

Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding greater attention from brands trying to reach them. The concept of multi-channel digital marketing has gained popularity among digital marketers over the last few years as [...]

10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would officially be using page speed as a ranking factor in its mobile search algorithm from July. Not all of Google’s updates make a huge splash, however, and [...]

What does Google’s “Speed Update” mean for mobile?

Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par with “Assistant”) is set to only affect “pages that deliver the slowest experience to users” and, in Google’s words, will only impact a “small percentage of [...]

Search advertising vs. display advertising: Which delivers the best returns?

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully, there are ways to decide which is the best for your business and which will generate the most conversions. Display advertising Display advertising is everywhere online. Every website you visit has ads that showcase products for sale. But have you ever noticed you [...]

Facebook kills off news: Publishers panic, try to remember how to do SEO

By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to promote more “meaningful” interaction with friends and family, Facebook said that it would “prioritize posts from friends and family over public content … including videos and [...]

Good SEO habits: Turning over a new leaf in 2018

Join a gym, start that diet, call your parents more and turn over a new leaf for your SEO strategy. Whether you’re a stickler for New Year’s resolutions, or the very thought makes you roll your eyes, reviewing your SEO habits for 2018 should be a priority for every business and digital marketer. You don’t need me to tell you how fast-paced the digital world can be, with the pressures of keeping on top of the latest Google updates and SEO [...]

High-level search marketing: How to keep your momentum from the holiday season going

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months of the new year. Here’s how you can keep up your push in marketing efforts in 2018. Start email marketing campaigns early and target right If you played smart during [...]

How to make sure your social media marketing is on track for 2018

A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that we’re still using every social platform effectively. If your social media marketing didn’t go as planned in 2017, this is the perfect opportunity to analyse what went wrong. If [...]

CES 2018: Google ramps up Assistant with smart displays, native podcasts, recipes and news

Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown. The past few days have seen some big developments – and a couple of even bigger teasers – for the future of Google’s smart assistant, the imaginatively-named Assistant. On Tuesday, the first day of CES 2018, Google published a post to its official blog announcing partnerships with more than a [...]

Mobile-first indexing in 2018: 3 things SEO professionals should do right now

As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens. Google announces its interest in improving user experience and making search results more useful by making its index mobile-first. According to the Google Webmasters Blog:  To make our results more useful, we’ve [...]