SEO For Small Businesses

How to Get More Keyword Metrics for Your Target Keywords

Posted by Bill.SebaldIf you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWords would give you the keyword [...]

Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday

Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Friday, Heather Physioc shares [...]

5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

Posted by jocameronWe’re proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty [...]

How Google might Identify Primary Versions of Duplicate Pages

I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates. ~ Link inversion, the least known major ranking factor. unsplash-logoLuke Leung I read that article from Dejan SEO, and thought it was worth exploring more. As I was looking around at Google patents that included the word [...]

How Google might Identify Primary Versions of Duplicate Pages

We know that Google doesn’t penalize duplicate pages on the Web, but it may try to identify which version it prefers to other versions of the same page. I came across this statement on the Web about duplicate pages earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates. ~ Link inversion, the least known [...]

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above [...]

Why We’re Doubling Down on the Future of SEO – Moz + STAT

Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this... ...or this... ...or even this... So, why don't we just give up on search marketing altogether? If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, [...]

Moz Acquires STAT Search Analytics: We’re Better Together!

Posted by SarahBirdWe couldn't be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We're both passionate about investing in our customers’ success. Together we provide a massive breadth of high-quality, actionable data and insights for marketers. Combining Moz’s SEO research tools and local search expertise with STAT’s daily localized rankings and SERP analytics, we have [...]

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

Posted by alexis-sandersSEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In other words, we strive for experiences that resonate with humans and make sense to search engine bots. This article seeks to answer the following questions: How do [...]

Rewriting the Beginner’s Guide to SEO, Chapter 5: Technical Optimization

Posted by BritneyMullerAfter a short break, we're back to share our working draft of Chapter 5 of the Beginner's Guide to SEO with you! This one was a whopper, and we're really looking forward to your input. Giving beginner SEOs a solid grasp of just what technical optimization for SEO is and why it matters — without overwhelming them or scaring them off the subject — is a tall order indeed. We'd love to hear what you think: did [...]