Free Advertising Buzz

What do content marketers need to know about SEO?

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.  Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other. Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results? In this post I’ll make an [...]

The Importance of directory submission in SEO

How To Do Directory Submission in SEO? Backlinks to your website are essential. Having a safe link building profile is more essential. In this blog we will discuss one more sources of building safe backlinks for your website, directory submission. Blog directories are often overlooked and thought to be spammy, but if done properly these are great untapped sources of backlinks plus exposure for your website improving local citations at the same time. What are Local Directories? Wikipedia describes blog directories as huge databases that list websites based on [...]

Free Local Advertising UK launch

After almost 2 years work we are delighted to launch Free Local Advertising directories.  We have initially launch our first 40 directories. It's been a long road, our goal was to create a hybrid magazine/business directory with a strong local focus. Our mission is to support local businesses and promote entrepreneurship by providing free business advertising, help promote small local businesses and provide cost effective online marketing solutions specifically for small businesses. To create your free business listing is simple, just [...]

Neofeudal Web Publishing Best Practices Guide

At the abstract level, if many people believe in something then it will grow. The opposite is also true. And in a limitless, virtual world, you can not see what is not there. The Yahoo Directory Before I got into search, the Yahoo! Directory was so important to the field of search there were entire sessions at SES conferences on how to get listed & people would even recommend using #1AAA-widgets.com styled domains to alphaspam listings to the top of the category. The alphaspam [...]

Reinventing SEO

Back in the Day... If you are new to SEO it is hard to appreciate how easy SEO was say 6 to 8 years ago. Almost everything worked quickly, cheaply, and predictably. Go back a few years earlier and you could rank a site without even looking at it. :D Links, links, links. Meritocracy to Something Different Back then sharing SEO information acted like a meritocracy. If you had something fantastic to share & it worked great you were rewarded. Sure you gave away some [...]

Google Rethinking Payday Loans & Doorway Pages?

Nov 12, 2013 WSJ: Google Ventures Backs LendUp to Rethink Payday Loans Google Ventures Partner Blake Byers joined LendUp’s board of directors with his firm’s investment. The investor said he expects LendUp to make short-term lending reasonable and favorable for the “80 million people banks won’t give credit cards to,” and help reshape what had been “a pretty terrible industry.” What sort of strategy is helping to drive that industry transformation? How about doorway pages. That in spite of last year Google going [...]

The (Hollow) Soul of Technology

The Daily Obituary As far as being an investable business goes, news is horrible. And it is getting worse by the day. Look at these top performers. The above chart looks ugly, but in reality it puts an optimistic spin on things... it has survivorship bias the Tribune Company has already went through bankruptcy the broader stock market is up huge over the past decade after many rounds of quantitative easing and zero (or even negative) interest rate policy the debt carrying costs of the news companies [...]

Time to Retire From SEO

Previous Next Apr 1st Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 Maybe the doommasters who called SEO dead for over a decade [...]

Google's Big Brand Shakedown

Inorganic SERPs A few weeks back Google introduced literally organic-free search results on mobile devices in the travel vertical. Google is now deepening that organic-free offering, announcing their new mobile travel guides would launch in 201 cities. If you live outside of the United States it can be hard to appreciate just how ad heavy some of Google's search results have become in key ad categories. Plenty of Room in Hotel California When Google rolled out the 4 AdWords ads above the organic [...]

How Google could detect paid links

Google’s Penguin update, and the unnatural link warnings they’ve been sending out through Webmaster Tools, shows that they’re now looking to penalise suspicious & paid links instead of just devaluing them. But the thing that really interests me is how Google determines which links are paid and which aren’t. If you’re an SEO, when you see a paid link, in most cases it’s generally pretty obvious if it’s unnatural or paid for – but it’s not as simple for a [...]