Google’s Love Affair with Anchor Text
The majority of SEOs (and possibly most site owners) know that the search engines heavily value links with optimised anchor text. A link with the text “cheap car insurance” will help you rank for “cheap car insurance”. That sounds obvious, although it’s also kind of sad, because that’s not really how normal people link. What’s less clear is just how much Google weights the anchor text in it’s algorithm compared to other search engines. Ordinarily it would be difficult to [...]